PRODUCT DESIGN • MARKETING MEDIA
AGENCY : ATOMIC FASHION MARKETING • ROLE : IN HOUSE ARTIST | DESIGNER • YEAR : 2006 - 2009
ILLUSTRATION • GRAPHICS + TYPOGRAPHY • BRAND DEVELOPMENT • PRODUCT DESIGN + PRODUCTION • TEXTILE & YARDAGE DESIGN • ADVERTISING • PRINT + DIGITAL MEDIA • RETAIL DESIGN + VM
OVERVIEW
Emily The Strange is a global alternative lifestyle clothing brand primarily targeted to females between 13 - 35.
The world of Emily The Strange is whimsical and nods to various subcultural movements including contemporary alternative and retro rock'n'roll, hip-hop, fantasy, horror and classic fables through a playful and empowered feminist attitude.
My role as in-house artist and designer encompassed illustration, graphic design, yardage, product design and production for apparel and accessories as well as print and digital marketing collateral for the global markets.
ILLUSTRATION • GRAPHICS + TYPOGRAPHY • BRAND DEVELOPMENT • PRODUCT DESIGN + PRODUCTION • TEXTILE & YARDAGE DESIGN • ADVERTISING • PRINT + DIGITAL MEDIA • RETAIL DESIGN + VM
OVERVIEW
Rockstar Energy Drink Apparel and Accessories are a lifestyle fashion line designed for major retailers and action-sports retailers.
The line we designed incorporated various motifs and dynamic graphics nodding to freestyle motocross culture, comic book and tattoo aesthetics.
My role as in-house artist and designer encompassed illustration, graphic design, yardage, product design and production for apparel and accessories as well as print and digital marketing collateral for the Australasian market.
ILLUSTRATION • GRAPHICS + TYPOGRAPHY • BRAND DEVELOPMENT • PRODUCT DESIGN + PRODUCTION • TEXTILE & YARDAGE DESIGN • ADVERTISING • PRINT + DIGITAL MEDIA • RETAIL DESIGN + VM
OVERVIEW
Bindi Wear International was a children's apparel and accessories label designed in association with the Irwin family and Australia Zoo.
Bindi Irwin's clothing line, Bindi Wear, incorporated messages of consciousness for the conservation of wildlife and the protection of natural habitats around the world.
My role as in-house artist and designer encompassed illustration, graphic design, yardage, product design and production for apparel and accessories as well as print and digital marketing collateral for global markets.
