RETAIL DESIGN & MARKETING
AGENCY : DG HOSPITALITY GROUP • ROLE : DIGITAL PRODUCER / MARKETING DESIGNER • YEAR : 2017-2018
BRAND DEVELOPMENT
PRINT +DIGITAL MEDIA
WEB + APP UX/UI
RETAIL DESIGN / VM
ILLUSTRATION & TYPOGRAPHY
OVERVIEW
Through its fun and playful attitude, vibrant iconic style and cult-like engagement, Doughnut Time is one of Australia's most loved and recognised food industry brands.
I had the opportunity of designing marketing graphics for the Kellogg's Coco Pops x Doughnut Time collaboration.
The aim when designing the packaging graphics for this project was to find a way to create harmony between the two brands.
This included illustrating unique vintage style advertising graphics in keeping with Doughnut Time's tongue in cheek playful style that features on their original and iconic mint green box packaging. This was coupled with a unique pattern incorporating coloured sprinkles with coco pops and drops of milk over the yellow background used on the Coco Pops cereal boxes. Having the iconic Coco character was also a must.
