PRODUCT DESIGN • MARKETING
AGENCY : BWT ENTERPRISES • ROLE : DESIGN LEAD | MARKETING CO-ORDINATOR | PRODUCTION • YEAR : 2010-2017
BRAND DEVELOPMENT • DESIGN OPERATIONS • PRODUCT DESIGN + PRODUCTION • STRATEGIC PROCUREMENT • INTERNATIONAL SOURCING + TRAVEL • TEXTILE & YARDAGE DESIGN • ANALYSIS, FORECASTING + RANGE PLANNING • QUALITY ASSURANCE • ADVERTISING • PRINT + DIGITAL MEDIA • SOCIAL MEDIA • PHOTOGRAPHY (LIFESTYLE + PRODUCTS) • MARKETING CO-ORDINATION • RETAIL DESIGN + VISUAL MERCHANDISING • LICENSED COLLABORATIONS
OVERVIEW
Flexfit is a globally recognised merchandiser of quality headwear, known for its patented technology. They are one of the 2 largest manufacturers in the world of sports and lifestyle fashion collaboration headwear.
We developed a collaboration range with Twentieth Century Fox's The Simpsons license. My role was to design and develop a headwear range featuring characters and motifs from the series for major and independent retailers for the Australasian market. There were over 20 styles with multiple colour skus developed for the range release with special modified units design specifically for select retail partners.
