Digital Advertising Media
AGENCY : IMPRESSIVE DIGITAL • ROLE : ART DIRECTOR + DESIGN TEAM LEAD • YEAR : 2018-2020
MOTION MEDIA
VIDEO EDITING
CREATIVE DIRECTION
SOUND DESIGN
DISPLAY ADS
OVERVIEW
Articolo is a luxury artisanal lighting design studio from Melbourne, Australia.
Their products are the realisation of creative director Nicci Green’s vision and passion for creating textural shadow play through lighting as functional art. Their aesthetic is modern, timeless, soft, non-intrusive and refined.
At the time there were no video assets so after assessing Articolo's marketing image library I selected key imagery, which I used to produce short cinematic motion content suitable for social media and display ads for their global target audiences.
STRATEGY DECK PRESENTATION + MEDIA DESIGN
It was paramount to communicate to Articolo that we understood and could deliver advertising solutions in the appropriate tone and of a standard that would appeal to their unique audiences and consumers.
After researching & assessing Articolo's existing representation, I prepared documentation and campaign media in aid of the various departments who would be involved with delivering the digital strategy across Social Media, Paid Ads and Blog Content.
I produced motion ads from stills applying various production techniques to produce audio visual media in order to curate their brand as part of an awareness campaign. My contributing ideas resulted in excitement from Articolo's creative director, and was significant to the acquisition of Articolo as a client for Impressive Digital.
DISPLAY ADS
After acquiring a collection of Articolo's brand and product imagery, I consulted with their creative director and collated libraries of usable image assets suitable for multiple display ad campaigns for simultaneously targeted global digital campaigns.
